Science Museum Brand and Identity

© Johnson Banks

I'm very excited by the new Science Museum brand and identity from Johnson Banks currently being rolled out throughout the museum.

'The chosen idea stemmed from research (Johnson Banks) did on codes, puzzles, patterns and basic digital typefaces, and we found a way to shorten the word science so we could create a grid-like ‘stack’ of the letterforms.'

The posters on the London Underground look great, with the distinctive typography (Font: SM Grid from The Foundry) standing out from the visual clutter around them.

Great idea, great structure, great execution.