At MediaPro 2010 the main theme of the keynote speakers was how to engage with social media.
“The medium is the message”, Marshal McLuhan, 1964
McLuhan argued that the entire communication industry is underpinned by a symbiotic relationship in which the delivery medium influences how the message is perceived.
2010 - The message is now the medium.
The rise of the social web – characterised by dynamic public content that changes as a result of a many-way conversation between applications, consumer/citizens and service providers - is redefining the communications landscape.
The principles on which successful social software is built are the basics of human psychology – conversations, groups, transactions, reputation and ownership.
Get those right, your engagement becomes authentic and your messaging more effective.
